Co-Founder & CFO
Group Director – Business, Finance & Strategic Operations
Binod Yadav brings over 12+ years of diverse professional experience spanning the education, food, and insurance sectors, with a strong foundation in operational leadership and strategic execution.
With nine years of deep-rooted expertise in the education industry, he has successfully conceptualized, managed, and delivered 25+ large-scale education events end-to-end, driving institutional visibility, stakeholder engagement, and measurable outcomes.
An entrepreneur at heart, Binod has also built and operated his own food industry venture, gaining hands-on experience in business management, process optimization, and customer-centric growth. His exposure to the insurance sector further strengthens his understanding of structured systems, compliance, and risk-oriented decision-making.
Backed by international exposure, Binod brings a global perspective to strategy, execution, and innovation. Known for his ability to seamlessly bridge planning with execution, he plays a pivotal role in driving scalable growth, operational excellence, and long-term value creation for the organization.
Co-Founder & CMO
Group Director – Events, Design & Creative,
Brand & Business Development
Darsh Shah is a visionary founder and multidisciplinary leader with over 7+ years of deep-rooted experience in the live events, entertainment, and creative business ecosystem. Known for his ability to seamlessly merge strategy, creativity, and execution, he has built a reputation for transforming ambitious ideas into large-scale, culturally impactful realities.
With a career spanning music concerts, corporate conferences, award ceremonies, fashion shows, sporting events, and international artist tours, Darsh has operated at the intersection of entertainment, brand building, and experiential excellence. From curating and directing shows to leading end-to-end execution, he has consistently delivered projects that set new benchmarks in scale, production value, and audience engagement.
A driving force behind bringing global and Indian artists, rappers, and performers to Indian stages, Darsh has played a pivotal role in mapping India on the global entertainment circuit. His work extends beyond event execution; he has curated artist-led brand launches, crafted immersive narratives, and positioned talent and brands for maximum cultural and commercial impact.
Equally adept behind the camera as he is at the helm of large productions, Darsh’s expertise spans video production, filmmaking, creative direction, and producing, making him a rare leader who understands both artistic vision and business precision. Often described as a “master of several crafts,” his strength lies in knowing when to create, when to delegate, and when to scale.
Beyond his creative leadership, Darsh is an active entrepreneur and serial investor, with a sharp eye for identifying high-potential ventures, emerging trends, and scalable business models. His leadership philosophy is anchored in bold decision-making, disciplined execution, and a relentless pursuit of excellence.
Driven by the belief that true success lies in redefining what is possible, Darsh Shah continues to shape industries, influence culture, and build ventures that leave a lasting imprint—setting standards that others aspire to follow.
Group Director
Sales & Client Relations
Ms. Rafiya K brings over 10+ years of proven experience across academic counselling, customer relations, fashion designing, and merchandising, supported by her credentials as a qualified Montessorian. With a strong foundation in education and people-centric leadership, she has consistently driven student success, stakeholder trust, and institutional growth through structured guidance and strategic execution.
Her extensive work in student academic counselling reflects a deep understanding of learning pathways, behavioural development, and long-term academic planning. This, combined with her strength in customer relations, enables her to build meaningful, high-retention relationships while delivering measurable outcomes.
Complementing her education expertise, Rafiya’s background in fashion designing and merchandising adds a refined perspective on brand presentation, consumer engagement, and market relevance, allowing her to contribute effectively to brand recognition and business expansion initiatives.
Her balanced approach, strategic and result-driven initiatives, make her a key contributor to long-term organizational success.
Advisory Role
Arup brings over 20+ years of extensive experience in media sales and strategic advertising, with a distinguished track record of driving revenue growth, elevating brand presence, and delivering high-impact advertising solutions across all major media platforms.
A seasoned industry leader, he has consistently enabled brands and organizations to achieve stronger market positioning through data-driven planning, creative execution, and multi-channel campaign strategies.
Renowned as a strategic innovator, Arup excels in designing and implementing advertising frameworks that enhance market penetration, client acquisition, and long-term brand equity. His deep understanding of consumer behavior, media dynamics, and evolving advertising ecosystems allows him to craft solutions that balance creativity with measurable business outcomes.
With a leadership style rooted in vision, precision, and executional excellence, Arup plays a critical role in steering the organization’s growth trajectory, forging high-value partnerships, and setting new benchmarks in integrated media and advertising strategy.